East Midlands Chamber’s eBusiness Club is working in partnership with UK Trade and Investment, as part of the Exporting is GREAT campaign to deliver a FREE one-hour session covering the basics of search engine optimisation and pay per click advertising. The session will focus on the factors to consider in an international market, as part of the Export Hub Roadshow.
Commencing at 10:30am on April 6th in Jubilee Square, subject areas will include:
The international search engine market
SEO basics – keyword research, on-page optimisation & link building
International SEO technical considerations
Measuring visibility in different countries
PPC basics – the auction, campaign structure, match types & ad options
Country & language targeting in PPC
International PPC requirements
Please visit www.ebusinessclub.biz to reserve a place.
Also in Leicester, Howes Percival LLP is hosting a post-budget review of the National Living Wage (NLW) on April 14th. Whilst the move is anticipated to boost the wages of 6 million people, a number of concerns have been raised, in particular, key sectors for Leicestershire such as Food & Drink Manufacturing, Creative Industries, Textile Manufacturing and Logistics & Distribution.
Consequences of NLW’s introduction will run much further than solely impacting upon wage bills at the lower end of the spectrum. This event will be hosted by the Chamber’s Director of Policy, Chris Hobson, and is designed to guide small and medium sized businesses through the aspects of introduction.
Taking place between 10am and 12pm, at Howes Percival’s Osiers Business Park office, delegates will hear from the hosts and Qdos Consulting Ltd. Lemonpath Limited will present a case study into how the NLW affects a local business. Delegates then have the opportunity to discuss implications and issues raised in more detail.
To find out more and reserve a place, please visit www.emc-dnl.co.uk/events .