SMEs have been able to access to fully-funded workshops, financial support and free one-to-one advice to help them introduce new digital technology to their organisations.
The programme has been hailed a success delivering 240 action-planning workshops and 48 awareness-raising seminars about a host of digital subjects, including cloud computing and cyber resilience, ecommerce, email marketing, CRM, Search Engine Optimisation, social media and website planning and development. The programme is set to continue throughout 2019 and beyond, with additional workshops and funding being allocated.
Here are some of its achievements to date:
Jake Karia, Director of Food Attraction said:
“The support we received from Tom, our Digital Growth Programme adviser, has been great, as he really got us to think about what we wanted the website for, how we wanted it to look and function and how we could get the most value from it. When you couple this with the investment we made in the new packaging machine, it puts us in a really strong position to take our growth to the next level and make our products available through many more retail outlets, for our customers to enjoy.
“We’ve built our business by having a good presence on social media, but our new website has helped take us to the next level. It has given us the credibility we needed to be able to talk directly with national retailers and supermarket chains, rather than being a direct-to-consumer brand. The increase in business has enabled us to create new jobs in Leicester.” See full Case Study >>
Anne Ford, Director of PGM Reball said:
“We operate in a traditional manufacturing sector, where a lot of business is done by word of mouth and through existing relationships. While this holds true, word of mouth for us is now Twitter and LinkedIn and the tools we use to reach people are the internet, Google and SEO.
“The Digital Growth Programme workshops have been remarkable and have really transformed the way we do business. We’ve had lots of benefits from the things we have learned and put into practice and are still reaping the rewards.” See full Case Study >>